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Well, once again the fever is upon me and I’m
ready to bare my soul and offend another great swath of those of you who
might have bought some of our paintings except for the anger my ill
considered opinions will soon ignite within you. Thanks both for the
complimentary and condemnatory emails my last tirade invoked. It’s
interesting hearing everyone’s thoughts on these maters and my mind is
certainly not set – heck, I changed my mind from peanut butter and
jelly sandwich, then to cheeseburger, to spaghetti, and finally back to
peanut butter and jelly, just in deciding what to have for lunch! No,
wait, it was a Gyros... or was it…?
Why people buy Art
9-20-2005
The way I see it, there are four basic reasons that people buy
Art.
1.
The artwork moves you.
2.
For investment.
3.
Someone tells you to.
4.
To help the artist.
It’s
really as simple as that. All the dozens of reasons I hear people talk
about can be placed in one of these four categories. Sometimes
collectors are buying a painting based solely on one of the four, but
most of the time it is a combination of several if not all of these
reasons at once. Conversely, certain paintings appeal more to some of
these reasons than others, and it can be an interesting study
determining which of the reasons might apply to the buyer of particular
paintings and even whole Artistic Movements.
Let’s
take each of these four categories and consider them individually.
The
artwork moves you. This seems
very straightforward. You see a work of art and it literally
stops you in your tracks. Your heart beats faster, you “get it;” you
feel the emotion that the artist felt when they were inspired to create
their work and it so inspires you that you wish to own it so you can
feel this uplifting emotion every time you look at it, be it an original
painting, a print, book, or computer screen-saver.
To me
this is the purest of reasons to buy Art and it makes me both happy that
I’ve succeeded so well with a painting or sculpture that someone
reacts this way to it, as well as feeling a little guilty since asking
money for something so emotional seems like sacrilege. When someone is
so deeply moved by a work but then realizes that they cannot afford it,
it’s heart wrenching to see the depression that follows (I have felt
this myself many times with other artist’s paintings and sculptures.)
At such times, you wish you could just give away the painting since you
know how much more meaningful it would be to them than to most anyone
else.
Within
this category also falls subject matter. I’ve heard some deride anyone
who buys a painting for the subject matter as well as witnessed
galleries pressure artists to paint subjects that they know will sell
easily. There’s just simply no way around the fact that each and every
one of us have complex emotional baggage that we bring to our viewing of
art. At a recent show of paintings from Tibet, one of our friends who’d traveled to Tibet
herself was brought to tears at the sight of faces that so reminded her
of people she’d met there nearly twenty years ago.

"A Pilgrim's Prayer" oil 36" by 22" -
Tibet
Just
as every artist will bring a personal interpretation to every subject, so
will every viewer see the very same paintings differently. This is true,
incidentally with all art, be it a poem, symphony, architecture, etc.
I
could write an entire essay on the subject of subject matter but the main
truth is this. Yes, collectors will be influenced by the subject matter,
both positively and negatively, but paintings, sculptures, etc. only
transcend their materials when they are used to capture the unique
viewpoint of one individual and convey it to another. Some
paintings will speak to millions and other to just one or even only to the
artist themselves, but you are cheating yourself when you “paint for the
market” rather than using your artwork as a catalyst of self exploration
and discovery. Not all of us will achieve the level of Rembrandt, but it
will be unique and worthwhile if we follow our own hearts whether we are
working on comic books, designing model planes, or displaying in
galleries. The trick is to first find what subjects interests you and then
find the commercial outlet for your talent, not the other way around.
I
can’t tell you what subject is purely conceived and what isn’t since
they are different for each of us (though it’s usually obvious.) One
person might become enormously famous painting purple skunks with flowers
in their hair because they are absolutely obsessed with their own pet
skunk. As the purple skunk craze sweeps the nation all the galleries start
pressuring their artists to also paint purple skunks, but none are really
as good since no one else’s heart is truly in it. Which isn’t to say
that a second, skunk-loving artist should keep from painting skunks
because “it’s already been done.” If you have a true passion for
even the most oft-painted subject matter, you will interpret it uniquely.
Some
from the Abstract school of art will have us believe that any subject that
can actually be identified as a subject is pandering, to which I have to
wonder what one can be saying if their subject is nothing?
For
investment. The pure Art investor certainly cares nothing for
the actual work of art itself. How ridiculous would one look if they
choose stocks based on their emotional reaction to the color of paper the
certificates were printed on? Artwork is many things, but it is also a
commodity, an object that by general consensus can be exchanged for a
particular number of pieces of paper with green ink printed on it in a
certain pattern (yet another commodity with a worth only due to general
consensus.) This complicates the appreciation of art greatly since it
means that, unlike gold or oil, its value isn’t measurable in any
absolute manner.
This
was made very clear to us when Susan’s father bought a beautiful old
painting of a woman holding flowers. The gallery explained that, because
it was unsigned and the artist unidentified, it was practically worthless
and sold it to him for $400.

He
didn’t care that it was worthless, since he knew it was beautiful and
that was enough for him. When he had it cleaned and revarnished by a
professional restorer who used to work for the Art Institute, the man
immediately recognized the artist as Adolphe Piot, a French artist who
studied under Bouguereau, and showed him where the artist had signed the
painting (many artists back then used to hide their signatures within the
painting so as to not take away from the composition). Christies appraised
the painting between ten to sixteen thousand dollars, so what had been
worthless was now highly valued due to the couple of brush strokes that
required absolutely no artistic training, the signature. Once again, I
noticed that this drastic revaluation had not changed the painting one bit
– it was a masterpiece then and still is!
Our
society is especially impressed by money and often confuses the price with
inherent quality. Sometimes the price does reflect the quality of the work
of art and other times it does not.
During
one show at the Palette and Chisel in my student days, I noticed a large
abstract painting that attracted an impressive crowd of admirers around
it. Listening in on the crowd’s awed whispers about the painting, I
realized that they were dazzled by the quarter of a million dollar price
tag on the painting, assuming that something “worth” that much money
must be a true masterpiece and deserved extra attention. One of them even
confided to me that they were able to see it was by far the best painting
in the exhibit (even better than the large Richard Schmid painting, which
was a mere twenty thousand dollars.) What none of them knew was that the
artist that painted that work had never sold a painting in their life.
They might just as well have put a price of two million on it as anything
else and drawn an even bigger crowd!
The
moral of this story is that if you want to impress people, price your
paintings high. You’re laughing, but what if someone walked into the
show and actually bought this painting? Would that have changed the
painting? Would it then have been better than the Schmid? I
personally would have liked Richard’s painting in the show the best no
matter what his or the other paintings sold for. In this particular show
his was the most expensive painting that actually sold (though it only
sold later at a gallery), but I’ve seen other shows where what I
considered the best painting didn’t sell at all when others that I
thought horrible sold for vast sums.
I
think these stories give some idea of why it is so difficult investing in
art. The quality of art is but one factor in determining whether or not
the price will rise. Some artist's work becomes valuable based mainly on
its artistic superiority and sometimes isn’t even recognized in their
own time, while others may become famous because of their outrageous
personality, or the fact that they were celebrities in their own right
before creating their works. Notice how almost any movie star can have a
show of their first-time paintings and sell them for more than most
artists who’ve painted all their lives. If selling paintings for their
maximum amount is the goal I’d have to counsel those of you
contemplating art school to switch immediately to acting lessons!
But
joking aside, even though predicting all of what will go up in price is
somewhat iffy when you include some of the crazy things that sell for
millions of dollars these days, I do firmly believe that true quality will
always be valued, if not the absolute highest, rarely below its current
value. I had no money in art school so couldn’t buy any Schmid’s,
Fechin’s, Payne’s, or any of the dozen other artists that were very
reasonable at that time (and still are), but I did encourage many
collectors I knew to do so and all of them that listened never let me
forget how good my advice was.
The
Schmid painting that sold for twenty thousand back then would probably now
sell for one hundred thousand, but even if it hadn’t gone up a cent,
just think of being able to look at something so awe inspiring for twenty
years! That is the true worth of art. This is why so few of the collectors
I meet (that buy realistic art at least) are purely in it for investment.
When you buy stock or have your money in a bank, it’s just a number and
if the stock goes bust you’re left with absolutely nothing, but if you
buy a painting that you love and enhances your life, you will never be
left empty handed no matter the rise or fall in price.
To
be an investor you need to buy low and sell high. We have bought many
paintings that have gone up a great deal in value, but we could never
bring ourselves to sell any of them, therefore we will never make any
money on any but our own paintings, disqualifying ourselves as “art
investors” since what someone else will pay you for your painting is
only relevant if you will sell it. They are precious to us in a way a no
investment could ever be and we love when our own paintings go to people
who feel the same.
As
an artist, however, we know that this arbitrary value of paintings is
important to some degree to most collectors so it’s very important to
keep your prices consistent and not jump way up in price too quickly. Once
you go up, you can’t go back down without upsetting any of the
collectors who bought your paintings at the higher prices and the goal is
not to become rich but just to make enough to keep painting. Some artists
obsess over the fact that the real fortunes made on their paintings will
be made in the secondary market by others, but the true rewards to any
artist aren’t monetary so I tend to feel that any collector who makes a
profit on my paintings in the future deserves it for taking a chance on me
and helping me to keep painting now and in the future.
The
idea of investing in art is one of the most abused parts of the art world
and can make for some very pathetic scams. We had some workers from the
local power company out one time and, upon seeing I was an artist, one of
them told me that he collected a lot of Thomas Kinkade prints. He said he
bought three of each new print and put them under his bed in a box for
safe keeping since he expected that this “investment” was what was
going to send his son to college someday. This tore at my heart since I
knew full well that so called “limited” edition prints (some of the
editions were in the tens of thousands) would likely be worthless over the
long term, but he’d been convinced by the clever marketing and deceptive
sales tactics of the gallery he bought these from. His belief was as
absolute as any cult member and to try and convince him otherwise would be
impossible at this point since he’d invested so much by then.
This
has nothing to do with the quality of the paintings being reproduced, mind
you, since that is purely subjective, but simply a fact of economics. When
you print twenty thousand reproductions of something and call it
“limited” and convince someone to buy it based on the idea that it
will go way up in value, you are little more than a snake-oil salesman in
my opinion, no matter what is being reproduced. Even when it comes to
buying an original painting, which there will always be only one of,
you’d better really know what you’re doing if you are buying it for
investment purposes and I cringe every time I hear a gallery sell a
painting to a novice collector on that basis alone. There are so many
other good reasons to buy art than investment, so why not do so for them
and if your works go up in value it is merely a bonus.
Don’t
get me wrong about prints. There are many truly limited editions that
probably will go up in value and I love buying prints myself, though not
for investment, but merely to have a great reproduction of an inspiring
painting that I could never afford the original of. When editions and
prices both rise into the thousands, however, and the word
“investment” gets thrown around a lot, I’d beware!
Someone
tells you to.
Few people feel confident enough to completely trust their own judgments
so we look for advice from "experts," be they Art magazines,
gallery owners, critics, and museums. All of us are susceptible to this, whether it
be simply the fashion of our clothes, hairstyle, or even what car we
drive. Looking smart, cultured, and impressing others will always play a
part in marketing expensive objects and Art is no different, though there is an interstate of distance
between those who buy solely for this reason, and those who are just
mildly influenced by it.
The
fact of being published in an art magazine or winning awards reassures
collectors that they aren’t going out on a limb and buying something
others will think them stupid for liking. I’ve attended many
exhibitions where, once the award for best of show is announced, a crowd
of people rush over to the winning painting to buy it even though they
could have bought it for several hours already. Why are they so swayed by
what this one judge thought? Had there been another judge, there would
probably have been a different winner. I suspect that most of those people
already liked the winning painting, but just needed that extra reassurance
that their instinct was correct.
No
one likes to look stupid and a large part of the “Modern” art industry
has thrived by exploiting this most fundamental of human characteristics
to its extreme. It works two ways. First, if you stand before a large,
abstract painting and say, “I don’t get it,” you will receive a
rather long-winded explanation requiring multiple dips in a dictionary, a
few cups of coffee to keep from nodding off, as well as an occasional
electric shock. If you still are confused, you will receive the
not-so-subtle response that not everyone is smart enough to “get it.”
You will be made to feel stupid and you will slink away in shame and cross
the street every time you see black clad socialites descending on some
chic celebration of newly anointed “genius.” When people say,
“Picasso was the ultimate genius!” you will nod in agreement to avoid
people suspecting your horrible secret. After all, these are the experts
so the deficit must surely lie in your shrunken, maladapted brain, right?
For
those of you that listen to the nonsensical “explanation” of why such and
such a painting is a masterpiece, and nod thoughtfully, throwing in a few,
“yes, I see’s” and even a few
“post-post-Dada-color-field-eggs-over-easy-post-modernism" catchphrases,
you will have entered the club of the initiated, the main bonus of which
is a feeling of superiority over most of the rest of society not mentally
adept enough to “get it.” Even
those that see it for the sham it is cannot say so outright for fear of
being labeled (as I will no doubt be by the many e-mails that will flood
in after I post this diatribe) ignorant, ignorant, ignorant!
There
is a price, however, to be admitted to the higher levels of this exalted
club as you must occasionally prove your understanding and the depth of
your belief by paying vast amounts of money for blank canvas, balls of
twine, and even the occasional “performance art” that would be cause
for arrest if not conducted under the guise of “Art” in the sacred
sanctuary of the Soho Gallery/Temple. This is the ultimate stamp of
unarguable proof that no one who calls themselves a capitalist can argue
with – money. Just as with the artist at the Palette and Chisel who
priced their work so high and achieved instant respect, to actually sell
paintings for those prices is even more impressive and conclusive!
The
friend I’d mentioned earlier who’d been to Tibet
twenty years ago also told me something that illustrates the power of this
cult nicely. When she used to work in the upper echelons of the New York
fashion industry, she regularly attended the latest modern art shows, even
though she disliked the work and knew it was a sham. When I asked her why
she went, she explained there was no way around it, that in her business
she had to seem to be knowledgeable about such things or people would
think her ignorant of art or simply unhip.
For
those who’ve been properly indoctrinated, the process is completely
unconscious and leads to some absurd situations. The curator of the Museum
of Modern Art in Chicago once showed me with awe the wall-sized painting
that had won best abstract work of the year and been acquired by the
museum for something around a million dollars I think it was (no doubt
taxpayer’s). There was a television next to the painting showing the
artist painting it completely black, literally with a roller in just a few
minutes. She told me that the painting was especially meaningful to her
because she’d written her 30 page thesis on it. I had no doubt that a
great deal more creativity and effort went into her paper than had gone
into creating the paining!
For
a look into the psychology of the abstract artist themselves, let me
return to the Palette and Chisel and another artist I knew there. She was
an older lady who was quite dedicated. Every morning she’d take the
large canvas she was working on and set it up in the coach house. Then
she’d go to her studio and squeeze some paint directly onto a single
brush and then close the tube back up. That paint on her brush was all she
would squeeze out for the entire day. Brush in hand, she would go back out
to the main room of the coach house and stare at her canvas from across
the room. Finally she would walk up to the painting and scrub a little
paint onto its surface. Then she would return to her position at the other
end of the room and study the effect. She repeated this process all day,
by which point she’d used up all the paint she’d laid out on her brush
for that day and probably covered several miles walking back and forth.
Day
after day, she repeated the same process. If you asked her about what she
was doing you’d get an endless monologue on the meaning of what her
painting was saying; ranging all through history, politics, color theory,
quantum physics, etc. After a month or so the painting was finished… A
large canvas painted a single, solid color! Can you even imagine the depth
of belief of this woman? If you were just cynically trying to use the
system to rip off gullible collectors, she could easily have created an
indistinguishable copy of her painting in about a half hour, so I have no
doubt of her earnestness. I loved the character people like this woman
gave to the club so I was sad when she was kicked out a few years latter
for clashing with some of the other artists when they wanted to use the
common room of the coach house for sculpture while she felt she had
exclusive squatter’s rights to it, I suppose.
As
Thomas Wolf documents so eloquently in his book, “The Painted Word,”
modern art’s paintings themselves are nearly irrelevant, mere
illustrated excuses for the theories, sheik parties, commerce, and feeling of
superiority one gets from setting yourself above everyone else. It reminds
me of children who pretend to talk to a pet rock and soon have all the
other kids claiming they can hear it speak as well. Of course the illusion
usually collapses when that one bratty nonconformist walks up and says
that it’s a rock and can’t talk (just like the little boy in “The
Emperor’s New Clothes” tale.) Kids just aren’t sophisticated enough
to point out that this is proof that there is something wrong with the
malcontent’s hearing. Of course, once they’ve attended college Art
History, they will have all the syllogistic weapons at their fingertips to
put down such plebian uprisings.
These
“explanations” can be so persuasive, combined with the fear of looking
stupid in the face of so many “experts” praise that just about anyone
can suspend their own common sense in the face of it. One of the smartest
people I know, a scientist by profession, recently told me that he’d
gone to a Picasso exhibit at a museum and at first just thought everything
was laughably bad, not even as good as a child’s drawing. Then he took
the audio tour and after an hour or so of having everything explained to
him, he understood why the paintings were masterpieces and Picasso was so
exalted. The problem with this is that painting is a visual Art, and if you don’t react to
it upon seeing the paintings, then it is a failure, period! I
don’t care how much double talk you throw at it; a ten foot canvas
painted black will never be a moving work of art no mater how tormented
the artist was, how many heads of state have bought his paintings, or how
many big words the art critics can dazzle people with when describing
something that really only needs one small word – black.
My
friend is one of the most brilliant people I know, having started his own
hundred-million dollar company and running it with the clear-eyed realism
any good scientist applies to a problem. Why, then, wouldn't he apply the
same skepticism to art? It comes down to the fact that modern museums and
art critics have for so long conditioned the general public to distrust
their own reactions to art. When you see unintelligible paintings,
sculptures, and all the rest time after time that are called
"masterpieces;" when the critics repeatedly tell you that it's
not really the paintings themselves, but these theories that explain the
paintings that matter and that only they can tell you which are
right, eventually you simply give into this redefinition of what art is.
If you accept such a definition, then you are abdicating your ability to
feel and to experience art on an emotional level. Once that happens, then
anything goes and it's no longer about art, about a visual language, it's
simply about getting that stamp of authenticity and collecting the
membership fee to the elite club of the bamboozled. Picasso once
bragged that he could sell absolutely anything with his signature on it
and I think that one only needs to look at what he did sell to see
how true this was.
Below is a quote that I most recently saw reproduced in "Plein Air
Magazine" that sums up this fraud well.

Picasso Still Life
From the moment that art ceases to be food that
feeds the best minds, the artist can use his talents to perform all the
tricks of the intellectual charlatan. Most people can today no longer
expect to receive consolation and exaltation from art. "The
'refined,' the rich, the professional 'do-nothings', the distillers of
quintessence desire only the peculiar, the sensational, the eccentric,
the scandalous in today's art. I myself, since the advent of Cubism,
have fed these fellows what they wanted and satisfied these critics with
all the ridiculous ideas that have passed through my mind. "The
less they understood them, the more they admired me. Through amusing
myself with all these absurd farces, I became celebrated, and very
rapidly. For a painter, celebrity means sales and consequent affluence.
Today, as you know, I am celebrated, I am rich. "But when I am
alone, I do not have the effrontery to consider myself an artist at all,
not in the grand old meaning of the word: Giotto, Titian, Rembrandt,
Goya were great painters. I am only a public clown--a mountebank.
"I have understood my time and have exploited the imbecility, the
vanity, the greed of my contemporaries. It is a bitter confession, this
confession of mine, more painful than it may seem. But at least and at
last it does have the merit of being honest.
- Pablo Picasso - 1952, In Art/The
Artist
This
quote seemed so perfect since it eloquently sums up my own feelings on
Picasso's paintings and the reasons for his fame. I found it courageous
that he would actually admit to the deception he was a part of and I
admired the beautiful command of language he used in expressing himself.
I've seen this paragraph printed and quoted for a long time and so was
surprised after posted it on this page to receive the following
e-mail.
Hi
Scott and Sue,
Love, love, LOVE, your website--and thanks a zillion for those beautiful
demos--but there's something I must tell you. The supposed quote by
Picasso in your "Reflections" is a fake. It was dreamt up
by an Italian named Giovanni Papini and published in his book "Il
Libro Nero" (The Black Book) which is a collection of imaginary
interviews he "had" with a lot of famous people.
With
best wishes for your continued success,
Lawrence Humphrey
Torrelles, Spain
I've
left the quote on here since it sums up so much of the modern world's
pitfalls of separating truth from fiction. I guess there's no way to tell
if Picasso himself would have agreed with these words so commonly
attributed to him, but I have to say that I certainly do think they sum up
my own thoughts on his artwork. Don’t
get me wrong, artists like Picasso and all the rest are interesting
characters with interesting lives, which is much more responsible for
their fame than their actual paintings, in my opinion. Even I enjoy reading about their
lives and find the phenomena of their success and the prices people pay
for their works fascinating from a sociological standpoint. To me the fact
that they are raised up on the pedestal of greatness says far more about
our society than about their paintings.
This
is, of course simply my own, oft-flawed opinion and if you look at their
work and are moved by them on their own merits, that’s fine with me and
I will never try and argue or talk you out of your own honest reactions
since we are all different.
I’m certainly not setting myself up as an arbiter of anything but my own
tastes. My suspicion, however,
is that, like my scientist friend, most people wouldn’t look twice at
one of these works if they weren’t hung on a museum wall with a price
tag of millions and an audio-tour indoctrination to go along with them.
Ok,
yes there are some abstract paintings that I think are beautiful, mostly
from a decorative standpoint. Many of Jackson Pollock’s paintings have
the same appeal as patterns on a rock, clouds, or even the images created
by fractal equations in a computer. All great realist painters must also
strive to achieve the abstract beauty of composition and technique as
well, but to say that on its own this is great art is a stretch in
my opinion. Though I find a few of these paintings attractive from a color
or decorative standpoint, none have ever called up the great emotional
reaction a Monet, Sargent, Van Gogh, Fechin, or any number of other great
realist masters can since, without a subject, there can be no connection
on an emotional level. Most don't even have this limited level of
appeal.
I
often think of the great masterpieces archeologists dig up of the Greeks
and other ancient civilizations. Would they be able to identify most of
what is in the "modern" art collections of today as art simply
by themselves? How about the heaps of scrap metal that sometimes pass as
sculpture, or the lone gym shoe I once saw in a modern art show, or the
canvas painted black, or Picasso, Pollock, Rothko, and all the rest. Are
they really "Art," or merely secondary artifacts of our culture
of fame, or symbols of modern ideas more than visual works of sublime
visual meaning in their own right? Certainly a dollar bill is no more than
a symbolic piece of paper that holds worth merely through general
agreement, regardless of its artistic merit. In the same way, just because
people pay millions of dollars for something doesn't mean it is art.
From
a purely capitalistic viewpoint, I’d have to say that abstract painting
is certainly superior to realistic art. After all, if you were a gallery
who decided to put a great deal of money and effort into making a
particular artist famous, who would you choose, a realistic artist that
might take years and years of support until their paintings reached a the
level of greatness (and even then they might never get that good), or an
abstract painter who’s work could be duplicated by the nearest three
year old and consequently needs no time whatsoever to nurture? And once you made them famous and convinced people to pay
millions of dollars for their paintings, the realistic artist would still
only be able to paint a limited amount of paintings whereas someone like
Picasso could crank out a hundred times the number of works of even the
most prolific realist. Is it any wonder, then, which the high powered dealers
and galleries choose to promote?
Modern
art’s appeal to the artist is that it is so easy to do. It doesn’t
take year’s of grueling practice and discipline like doing a portrait or
a realistic landscape. Just splash some colors around and who’s to say
you’re not the next Picasso? In truth, all it takes in the modern art
world is for the right gallery or Museum to give you a show since whomever
they choose out of the multitude will be guaranteed instant fame no matter
what their work is like.
The
appeal to a corporation is also simple. It’s important to buy artwork to
look like you’re supporting the arts, but an abstract painting also
minimizes the risk of anyone being turned off by the subject matter. A
nude is an obvious minefield, even a landscape could make you seem like
you bend toward the environmentalists. A woman or minority in a domestic
or historical scene could be interpreted as derogatory. What if the
realistic painting turns out to be not that good and it reflects badly on
the company’s taste? But who can be offended by the subject when there
isn’t any? And those decorative splashes of color are so easy to match
to the carpet or couch by the designer! Why strive for excellence when there is
simply no risk to artist or collector if you simply settle for a painting
of nothing?
There
are many other permutations to this category, mostly due to the cult of
celebrity and the aforementioned fact that much of the price of a painting
is calculated based on the fame of the artist or celebrity and less so on
the artwork itself. Some artists become famous because of the quality of
their work, some simply by shocking society enough to get their name into
the headlines. Sometimes it’s a combination of both and this is
certainly not limited to modern art. Sargent was well known before the
Madam X controversy, but it definitely helped in his fame, even though it
forced him out of France for a time. When Rodin’s “Age of Bronze” sculpture was accused of
being done by casting a live model rather than being sculpted, he rose out
of obscurity and became an instant household name. Of course, back then
before people realized you could sell art without an actual work of art,
notoriety still had to be backed up with talent and hard work, which both
Rodin and Sargent certainly did.
I
wish art were simply about the quality and nothing else, but this is the
world we live in and the way our brains are wired so it’s better to just
recognize it and marvel at the strange things that come about as a result.
There’s also no point in getting mad about it, just shake your head and
laugh and continue following your heart.
And,
finally…
To
help the artist.
When I was on a panel at the Autry Museum
a few years back, one of the questions posed us was by a newer collector
who wondered if it wouldn’t be better from an investment standpoint to
only buy the work of deceased artists since their careers were already
established and wouldn’t contain any surprises. Once of the experts on
art investment dealt with the question from a purely monetary viewpoint,
explaining some of the reasons why one shouldn’t ignore living artists
as well as deceased, but my first thought was that if everyone followed
such a strategy, there very soon would be zero art produced at all from
living artists!
This
is no mere idle thought since we visit many countries where we find little
if any artwork of high caliber. This isn’t because there is a lack of
talent or desire among the population of would-be artists, but invariably
because there just isn’t an established tradition of art patronage.
Whatever improvements Susan and I have made over twenty years of painting
and studying our craft is as much a reflection of and collaboration with the
hundreds of people who have bought our work over the years and supported
us.
Some
bought our paintings because they loved them, some for investment, and
some maybe even because friends or magazine articles convinced them we
were “important”, while others probably saw that our paintings
weren’t yet great, but wanted to help us to keep going in the belief
that if we did so, someday we might come close to reaching our goals. One
of the first paintings I ever sold was of a Chicago street scene to my Uncle Norman, who no doubt was buying it for this very reason.
None of us start out as great artists and without such support I never
would have been able to even buy the art supplies needed to do the
thousands of horrific paintings needed to get to the good ones, which I
sincerely hope will soon be appearing on my easel.
Art
is a partnership between collector and artist. The pride that a collector
feels when one of “their” artists receives an award or some
recognition, or simply does a better painting is genuine and deserved. Our
patrons know instinctively that they have participated in what we create
now and for ever into the future. For many who loved art all their lives
and even considered becoming artists before choosing another path in life
be it business or raising a family, collecting an artist’s work is a way
of furthering something you love and being a part of the creative process.
Thus when we speak of Michelangelo we also speak of the Medicis, since the
works of the one would not have existed without the patronage of the
other.
All
art is a reflection not only of the artists of a society, but of the
society itself. There will always be artists of all kinds, including those
ready to pander to art critics or the marketplace. Whatever society values
the most will be reflected in the artists it supports. Our society uses
money to vote with, so vote wisely and one heartfelt thanks to all the
people who have supported us over the years and allowed us to pursue our
passion and hopefully add just a little bit of beauty and insight to our
world.
Scott
Burdick (-:
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